Social Media Algorithms
How can you beat the social media algorithm in 2021?
Social Media platforms are constantly evolving and keeping up with the trends will allow you to leave a digital footprint in today’s technological world. Facebook and Instagram are currently drifting away from likes, and these platforms have made it increasingly more difficult to get likes on posts. With the rising popularity of Tik Tok and Stories, fewer businesses are measuring their success by likes but more on how many views their posts are getting.
The Facebook Algorithm Favours...
Content from people you engage with the most on their platform
Content from friends and family members over businesses
The amount and length of comments
Video content over text-only content
The Instagram Algorithm Favours...
Reels, Stories, and IGTV
Posts from profiles that a user usually engages with
Recent posts
Posts with the highest amounts of engagements
Ensuring that your content is getting favored by these platforms will ensure success whether that is in your personal accounts or business accounts.
